Fast, Good, Cheap

This article got me thinking more about pricing.

I wonder what would happen if we asked our client to pick one of these three choices for their project?

Fast + Good

Good + Cheap

Fast + Cheap

Of course, everyone wants all three. We even want all three for our clients. I suppose the trick is in defining fast, good, and cheap. Maybe by redefining those terms, we can easily fit all three into a project.